Tips for Marketing Your Business Using Bulk SMS
Are you looking for a way to increase your business revenue? If this is the case, you should implement a bulk marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. The open rate of text messages is very high. This means text messages are read more than social media posts and email. Thus, you can be sure of getting your message across to the audience you choose.
However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. To provide value in 612 characters, you have to carefully craft your message. If you craft a very short message, you risk not providing adequate information to your audience. On the other hand, if the SMS is too long, you risk boring your target market. This is one of the reasons you need to carefully come up with the right SMS message for your audience.
Timing is Everything
To be successful with your bulk SMS marketing, timing is everything. The best time to send your SMS marketing message will depend with your business. For example, restaurant owners may want more customers during the lunch hours. Thus, the best time to send your message will be just before midday. When sending your SMS messages, make sure they will be relevant to what your audience is doing. Just before midday, people are usually thinking or discussing where to go for lunch. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
Finding Similarities Between Options and Life
For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. Many people may be thinking of unwinding at the end of a long day at work. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. The marketing message will benefit both you and your target customers. You will make more sales while the people will have a place to go to; your bar.
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You should also know the days to avoid sending bulk SMS marketing message. For example, Mondays can be a bad day. This is because most people are usually busy with work after their weekend. Also, the exact time you send your SMS messages matters. For example, sending SMS messages to your customers at 3am is likely to make them unsubscribe from getting messages from your business.
Think like a consumer if you would like to have a successful bulk SMS marketing campaign. Choose a time when people are more likely to respond to send your SMS messages.